The Studies On Marxist Populor Dissemination After The Reform And Opening

After the reform and opening, along with the development of Internet technology, Marxistpopularity spread in China has entered an exploiting and innovating historical period. Incurrent China, promoting of Marxism popularity spread is one important content ofconstructing the socialist core value system, and it is an inevitable choice of arming party andeducating people with the latest achievements in adapting Marxism. Because if Marxismtheory is not known,understood, grasped, digested and absorbed by masses, and translatedinto the understanding of the world and the transformation world’s powerful material strength,the theoretical value would not be true, and also alienated from the Marxist basic publicnature. Therefore, carrying out the system of theories of socialism with Chinesecharacteristics popularizing activities, and promoting Marxism popularity, is to make Marxistbecome party and people’s firm political beliefs, and to strengthen the system of theories ofsocialism with Chinese characteristics of identity, enhance national cohesion andself-confidence, common service in the comprehensive construction well-off society andconstructing the socialism harmonious society’s strategic goals.In this paper, the spread of Marxist theoretical basis of popularization, based on Marxistphilosophy, communication, ideological and political education theory as a foundation, basedon Marxist after reform and opening-up, the status quo and popular dissemination in Chinaand put forward the current Marxist popularization of practicality, expansibility, spread along-term and innovation basic principles; and combining with the international situation andbackground, summarizes the current Marxist popularization of new features, spread contentmore rich, transmission are more diversified, but also facing in economic globalization, valuediversification, information network, and the challenge of trying to put forward thecorresponding countermeasures; and combination of mass media after reforming and openingthe development and popularization of the network media status quo, analyzed the networkmedia background in network communication, online printing media, the on-line electronicmedia, mobile media new propagated summarized, in their respective characteristics andadvantages, but also to the traditional newspaper journals, radio and television, classroom infusion etc compares and analyzes the transmission way; finally, based on the network era innew period under the background of the spread of Marxist popularization, this paper putsforward new direction to continue to consolidate and strengthen the new period Marxistguiding status in the field of ideology, in construction and perseveres Internet Marxistposition, in addition to continue in spreading form education mode and optimizationtraditional dominant outside, also want to pay attention to play the functions of the recessiveeducation, in the process of transmission to adhere to the people-centered audience basis,paying attention to the audience’s consciousness, prompting the disseminator and initiativeformed between benign interaction audience to further strengthen the communication effectof Marxist.