A Study On The Coping Strategies Of The Lack Of Social Credibility In Grass-roots NGOs

In recent years, during the process of China’s rapid economic development, NGOs’social effects have received the attention of all sections of society gradually. NGOs haveplayed an important role in the process to compensate for the vacuum of the governmentand the market functions, of which the grass-roots public interest NGOs greatly meetthe vision of public participation in social governance. However, in recent years, there isa major drawback exposed in the development of China’s grass-roots public interestNGOs-the lack of social credibility. As the scale of grass-roots public interest NGOsexpands and the degree of social participation increases, the difficult situation caused bythe lack of social credibility continues to intensify.This article aims to enhance the path selection of the social credibility ingrass-roots public interest NGOs, in order to enhance the social credibility of thegrass-roots public interest NGOs in China, to promote a healthy and orderlydevelopment of China’s grass-roots public interest NGOs, and to promote theenhancement of the whole credibility environment of NGO in our country. Based onthat, several aspects are discussed: First of all, in the introduction, the status quo of thepresent study, the theoretical basis, the research ideas and methods of this article, aswell as the innovation of this paper are presented; next, through comparative analysis ofthe relevant concepts, the effects of China’s grass-roots public interest NGO areanalyzed; thirdly, based on the case-study, the reasons for the lack of social credibility ingrass-roots public interest NGOs are analyzed; fourthly, while learning from theadvanced foreign management experience, with the reasons for the lack of credibility,specific countermeasures are put forward under the framework of culture, system, andresource, so as to enhance the credibility of grass-roots public interest NGOs.