Study On The Effect Of Pushing Forward Popularization Of Contemporary Chinese Marxism In The Perspectives Of Audience Theory

"Pushing forward Popularization of Contemporary Chinese Marxism(PCCM afterwads)", is advocated formally in the report of 17th National People’s Congress by Hu Jingtao, genenal secretary, which is the way to arm the whole Party with latest achievements in adapting Marxism to Chinese conditions, to instruct the broad masses, to glue people’s hearts together, to aim at building socialism with Chinese characteristics."PCCM" is becoming an important strategic mission on the Party’s work schedule. How to promte the substantial effectiveness of "PCCM" is an unavoidable challenge to theorists. According to the communication knowledge, the process of"PCCM" is the process of conveying the Marxism, whose effect is closely related to the acceptors called audience. Audience is the starting point and seeking goal of "PCCM", planning the whole process of "PCCM" according to the audience,estimating the effect of "PCCM" in the view of the significant improvement of knowledge, ideological understanding and ordinary acts. So, studying the means of promoting the effect of "PCCM" by virtue of communication theory is effective and feasible, and it is a new study through the theory perspectives of communication.This article is supported by the five parts.Introduction part mainly elaborates the academic background and significance of choosing this topics and give a brief on the subject of research, as well as the key and difficult points.Part one introduces the connotation of "PCCM" briefly, analyse the urgency of promoting the effect of "PCCM"Part two illustrates the relationship between audience and the promotion effect of "PCCM" by analyzing the common points between the process of "PCCM" and communication. Analyse the effect made by the audience during the basic links of communication. Make a conclusion that the audience influence the effect of "PCCM". Part three analyses the embodiment of the factors that affect the promotion of "PCCM" in the perspective of Audience Theory.Part four illustrates the strategies on how to promote the substaintial effect of "PCCM". Because of the important role the audience play in the process. The means to make audience accept Marxism and put it into practice actively and effectively through other links.The whole article introduces the relationship between the audience and the effect of "PCCM". According to communication mechanism, analyse the facrors affecting the constainal effect of "PCCM". Under the guidance of Audience Theory, promote the "PCCM" in multi-angle, highlight the importance of the promotion of the "PCCM" substantially and effectively.