Xinxiang City Cinema Operating Performance Research

With the film as the rapid development of the cultural industry, a lot of first-tier cities in China film market is close to saturation, the competition is very intense. The so many cinemas lines in the choice of a new target city have the vision watching in the second-tier or even three lines of some of the city, the film market constantly in some of the prefecture-level city of rapid expansion and achieve development, these cities movie market also become a the eyes of businesses have great potentials "big cake", such as Henan Oscar theaters, cinemas of the earth, Jiangsu Eastern theaters, etc., have wanted to squeeze in these cities to cut on the knife a share. Prefecture-level city cinema like mushroomed rapidly in recent years have begun to emerge, a large number of cinema began to be established in the second and third tier cities, the cinema line continues to expand its market coverage to promote the recovery of the film market. Selected geographical location and historical background typical of Xinxiang City, Henan Province, Xinxiang City, the film market as a research object, the main focus in the urban areas, especially close to the train station Xinxiang film market industry gathering place, only this there Nova Oscar theater, fat from the east Oscar theater, the earth digital cinema, Academy Yinma Studios, Galaxy happy Studios, Sunshine International Studios six cinemas in the development of Xinxiang film market, which several The cinema is also unique. As everyone knows, in the absence of several cinema, the number of Xinxiang city cinema at its peak times reached as much as30(Theatre), and its location is not so centralized as it is now, the basic situation is the distribution Xinxiang City street, relative to today’s situation is more uniform. By Xinxiang City cinema-depth studies reflects the development status of the prefecture-level cities and the film market of China.The article is divided into five chapters order. The first chapter as the introduction of some of the situations of the urban economic and cultural development of Xinxiang City, Henan Province, made a brief introduction, and the reasons of the thesis topics and their main research methods used in this process. The second is the development of Xinxiang city early cinema review, divided into two subsections. The first section first appeared in Xinxiang City movie exhibition industry as an entry point by finishing some historical information and an interview before the older generation of filmmakers, Xinxiang City, the early days of film screenings, issue advocacy divided into liberation before and after the liberation to make a more detailed finishing; introduction of the second section of Xinxiang city early cinema development and its post-condition. The third chapter is through their own investigation of the theater, Xinxiang city seven cinemas with its own characteristics and form of management expand the introduction. Chapter survey of consumer groups, from all levels of the audience will really prefecture-level city urban film market conditions and cinema the challenges and problems are presented. Chapter Xinxiang City cinema thinking, Xinxiang film market in which the micro-environment and macro environment analysis, they are doing a survey of nearly a year in some thoughts on the future of China Film a better vision of the marke.