| Facial Attractiveness has an important influence in the social life. The research of face effect of stereotype shows that face attractive effects on cognition and behavior of the individual. Moral judgment is a important problem that people will often face to, it will be under the influence of various factors, and the faces appeal is one of them.This paper uses the implicit association tests and questionnaires to explore the effect of moral judgment in the face of rigid from the unconscious and conscious level respectively. By the multivariate statistical methods, such as t-test, Chi-square test, we found that:1. Individuals showed remarkable face stereotypes effect in the implicit moral judgment. They tend to believe good-looking people have a higher moral level, while the bad looking ones show a lower level of morality.2. There are gender differences in the effect, compared with women, men in moral judgment, will face more easily attractive high and low as clues, a "beautiful is good" effect.3. In addition to the attractive face of the effects of lead, when individual moral judgment, reference and other acts relating to the description, in the form of more easily linked to noble deeds and high ethical standards and behavior associated with low moral level of poor. This influence there is no gender difference.4. When rendered photo clues and information evaluation leads at the same time, individual and more easy to use picture clues to moral judgment, ignoring information evaluation leads, and this tendency is implicit.5. Photo clues and information evaluation leads at the same time, individuals will also consider this two clues, but less attention to information evaluation leads.6. Individual moral judgments do not exist outside face monotonous effect.These results show that face monotonous effect in the process of moral judgment is automatically takes less time, occupy less cognitive resources, applied to individual information from smaller tasks. In ordinary moral judgment in the context of, the use of this automatic processing mechanism while processing speed, but high error rates, thus individuals tend to use higher thinking processes to restraint in face of stiff effect consciously to avoid their negative effects on the moral judgment. |
