In The New Century Ten Years Domestic Original Children's Literature Bestsellers Research

Bestsellers of the original local children’s literature of decade of the new century has undergone a change from weak to strong. Due to the high degree of economic prosperity in the market today, the bestsellers have an positive or negative impact on the creation, publishing, marketing, reading, and criticism of the original local children’s literature.This paper aiming decades the bestsellers of the original local children’s literature, is divided into four parts:The first chapter discusses the market characterization of the children’s literature creation trend during the decade of the new century. From the perspective of the sales of new century ten years, children’s literature books on the market are divided into three kinds:popular from a sales point of view:primary, secondly bestsellers and the ignored one.The second chapter discusses the text reason of the bestselling of local original children’s literature. In terms of content, the bestsellers of the original local children’s literature adhere to the "children-oriented " view, and have the different characteristics in the work content; in terms of form,the bestsellers of the original local children’s literature has certain advantages in the story mode, narrative structure, language style.The third chapter discusses the external causes of the bestselling of the local original children’s literature:the stimulation of the foreign bestsellers, cultural psych-ology, hype, and the accepted state of mind of the reader.The fourth chapter discusses the advantages and disadvantages of the bestsellers of the original local children’s literature. The original local bestsellers cause more excellent works of more children’s literature authors, make local bestsellers compete the foreign ones, and develop the related movies, television and other industries. But its negative effects can not be ignored:the great emergence of the following works, the confusion of the cultural market, the disorder of the criteria of evaluation, the block of the psychology of the readers, and the exclusion of the new writers by the publishers. After that discussion, the paper deals with a healthy way to the development of children’s literature in China.