The Return Of The Helpless

"New oversized font poster" refers to character abuses in real estate poster advertising design.Apparently, it is a combined result caused by several factors. However, its visual uniqueness, symbolicform of content and some regular design pattern are still worth researching.《Have to be back》 revealed patterns of Chinese character design with models and statics bylooking into the "New oversized font poster". Furthermore, the relationship between visual form andcontent is marked even more explicitly. The thesis analyzed this category of poster design in adomestic way. It lead to a deeper understanding of design pattern regarding how politics, economy andculture are incorporating with the visual form.The thesis indicates that this design phenomenon is a sense of return, and moreover, a specificproofing that content decides the form.