Interpretation Of Chinese Animation Role Modelling Design "inheritance" And "innovation" In The Relationship

This paper mainly discusses the Chinese animation character design of "inheritance" and "innovation" in the relationship. This paper emphasizes the animation design in the " inheritance" and" innovation" is the combination of the development trend of the times; is to strengthen the international competitiveness of one of the important means; is to promote the animation industry benign development path. Only with the" inheritance" and" innovation" double concept of character design can ensure a country’s animation feature. The character design ingenious combination of current foreign cartoon culture invasion and the impact of China under the background of animation of how to do native to having important sense; style of animation industry and brand extension and its sustainable development is of important strategic significance; animation works "commercial" and "educational","worldwide" and "nationality" reveals the relationship between; is the animation role era precipitated and progressive display. This paper points out that the animation role modeling design of "inheritance" and "innovation" is not only the role of clothing, and painting techniques, production technology, also is the cultural inheritance, brand building, industry development. Need more long-term view in the animation design, with "sustainable development" attitude towards the creation of animation characters.