See The World Through "mcdull"

The comic strip McDull debut was on Hongkong in1988. It was created as an animated film in Hongkong’s cinemas in2001, and in2009the third animated film of this series of McDull entered into the Chinese mainland’s cinemas. From1988to now, during these more than20years McDull, especially as a series of animated films, has got amazing success. McDull as an on-screen image wins support among the people, not only for the general audience of children, but also become favorite cartoon character among the adult audience. On the hand, this series of animated films reflct Hongkong social life, childhood everyone has experienced, and human emotion about happiness, upsetness, even about "existence" and "time" which is concerned with human’s essence. Therefore comparing to other animated films McDull story has more profound kernel. On the other hand, the artistic form of McDull films is the significant form in which some artistic expressing forms were used, including Wulitou Comedy, collage, parody which carries a suggestion of postmodernism. However besides above two aspects, the success of McDull animation is also due to its planning, operation and promotion being as McDull animation brand. The study of McDull series of animated films, not only from the story text and artistic perspective, but also from brand marketing and movie dissemination, are inevitably provide useful lesson to Chinese future animated film and animation industry.