Jia Zhangke Film, Swing Between Artistic And Commercial

Has been years, director Jia Zhangke leader in the Chinese filmindustry,"Sixth Generation" film director, art film has made universallyacknowledged achievements, and their work in a series of internationalfilm festivals, award-winning, causing increasingly more internationalfilm and the audiences attention; however, an unavoidable problem isthat their performance in the domestic movie box office market hasalways lackluster. Director Jia Zhangke prepare his first commercial film"in the Qing Dynasty", people wishing to enter the field of commercialfilm is particularly compelling.In China, the art-film director directing commercial films and hasmany examples of the success of director, Jia Zhangke have to join thecamp because he want to prove his commercial films also have theability to maneuver, or to join this trend to want to share a share in themarket, we do not know. In fact, from the "world", we have been ableto see Jia Zhangkes film which there have been some changes, more orless added some commercial elements. From the perspective of acombination of both art and business analysis art film directed by JiaZhangke how to use commercial means to operate, and makes the filma different degree of concern in the domestic market; throughunremitting efforts, he has also been more and more people who arefamiliar with.This paper is made up of five parts.Part â… : Introduction director Jia Zhangkes life background, theoverall situation of the film-making, the film has a unique artistic styleand the reasons for the formation of this style.Part â…¡: examples of Jia Zhangke art film with the help of acommercial operation means. Whether it is a commercial element tothe film, clever campaign trail for his film has accumulated a lot of potential audience, enhance the visibility of the film. Part â…¢: Fromthe basic properties of the film, as well as the status quo of the Chinesefilm market environment to see Jia Zhangke film innovation objectivereasons. Part â…£: Jia Zhangke film to innovation and development,need to confront and solve many problems, only under the premisethat to understand the market to respect the audience to create themovie in order to be accepted by the public. At the same time,problem some constructive views.Part: summary of Jia Zhangke For transformation of thecommercial film director, expect him to give the audience shines a newviewing experience, look forward to his new work. The authorbelieves that Jia Zhangke as the famous Chinese film director, he hasbeen adhering to the ideals of the film, even in the fight with the market,he did not forget to use the personal action to support thedevelopment of Chinas film industry. To enter the field of commercialfilm director Jia Zhangke, is bound to become a new starting point of hisfilm career, will also become the key point in the history of Chinese film,and look forward to the director Jia Zhangke to the audience at anearly date to turn in a satisfactory answer.