Theory Of Commercial Advertising In The Emotional "temptation"

“Advertising is a necessary element of modern business methods,businessmen in order to advertise wisely must understand customerpsychology and know how to effectively influence them. All in all, theadvertisers must learn to use psychology in advertising."--Sri Lanka C?teadvertising psychology. The ultimate purpose of commercialadvertising is to sell the commodity. In order to achieve the ultimategoal of such a commercial advertising, making people to take thebuying behavior, commercials must meet consumers psychologicaland behavioral characteristics, to meet the psychological needs ofyour audience, and learn how to use the principles and methods ofpsychology.The commercials emotion "temptation", refers to the advertisingtechnique of expression making the consumers to trigger the action ofthe consumer buying and leading to the buying behavior throughing tothe emotional rendering in the commercial advertising. In order toachieve the purpose of commercial advertising, designers are often theway of "temptation" from the customer’s heart activity.Having a fullunderstang of consumers inner life, inner needs and characteristics,they will naturally clear what kind of commercial advertising canimpress the inner world of the consumer.The advertising of emotion "temptation" is a strong emotional andlyrical aesthetic concept, it will express the emotion into design creativebeing.Emotional "temptation" advertising expresses the relationshipbetween goods and emotional through the emotional elements. Thecontent of advertising is a vivid image, personality, extraordinarycreativity, a wide variety of artistic approach to expression out, so thatconsumers feel a sense of goods to their mind and feel the directcommunication, thus stimulating demand for goods in the consumer subconscious, triggering the consumers desire, achieving thecommercial purposes.This paper first introduces the background and significance ofmodern commercial advertising research,and shows the currentdevelopment at home and abroad on this subject and content andmethods of the issue.Second section describes the concept of moderncommercial advertising design, purpose and way of expression,performance practices, the significance and the concept of designpsychology, the cognitive processes of consumers emotionaladvertising, the role of the emotional element in the commercialadvertising, the inner link of the commercials and emotional"temptation".The emotional commercials "temptation" based on thefeelings of the product itself,for the different needs of consumers, findthe unique poetic of product to impress the mind of consumers.Finally,the article describes the applications of emotional "temptation" incommercial advertising and Illustrates the emotional availability ofcommercial advertising, and has the new requirements of emotionalcommercial advertising on the emotional commercialsdesigner.Modern commercials make the "temptation" to the consumerthroughing human touch, character, making the consumers havinglove, envy and the pursuit of goods, to achieve the purchasingbehavior.