Cultural Horizon In Taiwan Tv Analysis Of Women's Image

As the development of global feminism, at the present time Taiwan society advocate the equality between men and women, and even advertise the status of women in Taiwan rank second in Asia. The issues of women-related have caused more and more attention from scholars. Whether in the consumer market or in daily life, we will always see a lot of goods and messages about female beauty, body sculpting. Under the name of women independent and women in new times, they make a claim that after the transformation and modification of the appearance they will be more confident and charming. As women are convinced by the ideally standardization of body visualization created by media, it will become social phenomenon that women will pay great attention to the appearance. It seems that the female visualization is rich and colorful ostensibly, but actually they just generate simplification criterion. The media play an important role in this progress and cannot be ignored.Based on text analysis and related culture communication theory by drawing out the samples from two Taiwan TV shows, Wonderful women and Spicy temple, this paper analysis the samples of the two programs, after the statistics and analysis for themes and features, the standard ideally female visualization created by media show up in front of us. And then analyzes the process of construction and strategy of woman visualization, reviews it in the culture vision, and reveals cultural dominance which is hidden behind the ideally women visualization created by media. This paper also point out that those programs is driven by business profits that will create simplification female visualization for everyone. The women only see their own appearance, and they still are manipulated by manhood society and media.In the end, the suggestion was made that the media should realize how huge impact on women in the real life by the female visualization created in their shows. They should be fully aware of its society responsibility. It is worth to construct female visualization from multi-perspective and establish a rich, diverse, equal and independent example of modern women. In addition, women should be more consciousness, and learn to examine all the current popular female visualization standards, and takes it as the starting point of resistance by women.