| With the creation of TV series and film market gradually mature, TVdrama theme gradually moving towards a diversified and types of. Thetelevision drama is the most popular art consumption and spiritualentertainment, and the development of human society is closely relatedto. The family drama play a very important part. Family drama with itsgrand narrative and not to stick to one pattern artistic vision coverageof the TV play a large number of audience groups, In recent yearsfrequently active in the TV screen. The market demands of film andtelevision works as a commodity to be the majority of the audience groupand consumption, so the family drama is with how commodity attribute andaccess to the consumer ( audiences ) favor, consumers ( audience group )in the family drama have obtained what kind of consumer satisfaction,based on this and wrote in this paper. Aimed at the family drama the cardingand analysis, through family drama and audience psychology angle, in thisfamily drama development, count the category subject based on therelationship between family drama and audience research. The full textis divided into five parts. The introduction part mainly deals with thefamily drama audience research, literature review and the family dramaaudience research background, in the literature summary brieflyintroduces on the family drama research scholars and their works, in thebackground of the main spoke of the film and television works located bigenvironment, including media environment, market environment. The firstchapter mainly introduced as types of family drama text and the acceptanceof audience, namely family teleplays for the audience to show howappearance, in this chapter mainly introduces the family teleplays forthe audience to show artistic characteristics, cultural features,characters and plots such as how to set . The second chapter mainly introduces the related family drama audience analysis, including familydrama audience analysis, analysis of the causes of the audience, audiencefeedback analysis. The third chapter is about family drama aestheticacceptance psychological study of the audience analysis, including familyteleplays in the unfamiliar, regional cultural differences, ideologybring the audience aesthetic experience. The fourth chapter mainlyintroduces the audience to the family drama consumption and meet, watchingthe family drama in the process, the audience is obtained to satisfy andDeconstruction of consumption desire. The last is the conclusion part,the thesis briefly summarized and the family drama the prospect andforecast. |