"public Movie" (1979-1989)

During the social development, journal, as an important media to embody cultureand disseminate, has gradually around the researchers’attention. In recent years, somedisciplines related to journals have reached a certain scale, got a number ofachievements and formed some systematic methodology. Movie journal research,compared with literature journal study has shorter history but still has its owncontributions. The former research of movie journal mainly worked as a test materialfor movie research, merely getting its meaning from the footnotes material for moviehistory, this article is different from the research above and largely focused on culturerespect.Taking the magazine which is named "popular movie" (1979-1989) as specificmaterials, consider the social culture and film development conditions at that time, theauthor will analysis the magazine which reflected popular culture psychology andpopular culture evolution process at that time. At present, popular culture has becomeone of the mainstream social culture in China. The 1980’s is our country’s significanttransformation period which has the profound influence to the current culture and artdevelopment. As both of the movies and journals are important parts of popularculture, the "popular movie" has the typical significance. Because of all the abovereasons, this paper attempts to analyze the popular culture evolution characteristicsand process which are based on the magazine, in order to provide some enlightenmentto the development of Chinese movie journals.This paper mainly including the studies review, the introduction, main body andthe peroration.Studies review outlined the background of this paper , the research achievementsof processors, also showed the innovation points and statements of this paper.The introduction part is about the general idea of popular culture. In this chapter,the author first reviewed the social background and development evolution of westernpopular culture. And then based on the existing research works, comb out westernpopular culture research genres and context. Then I will return the vision back to thedomestic field, in the analysis of our popular culture and the research on popular culture in China, the author summarized main difference between the domestic andwestern culture . Generally speaking, the features are reflected on importation,universality, and thoroughness.The first chapter, the study on the noumenon of "popular movie" (1979-1989) .As the name suggests, this chapter concentrated on analyzing the materials-"popularmovie" magazine. Read through the eleven years of "popular movie" magazine after,the author try to summarize the text of "popular movie" magazines on the historicaldevelopment, columns content, form, the author and editor teams, audience, publishand readers of this journal(1979-1989).The second chapter, "popular movie" and popular movie. This chapter is theconcern of the Chinese film which has been an important part of popular culture.After the "cultural revolution", Chinese films and popular culture have highlightedthrough three main period :"reflection", "enlightenment", "entertainment". Thisreflects the process that Chinese movies returned to "popular" , also is thetransformation of Chinese movies from political constraints to popular culture. The"popular movie" recorded the complete testimony of the shift.Chapter 3, "popular movie" and visual culture. As an important part of popularculture, visual culture and the film art has close relation. This chapter will take themovie”Romance on Lushan Mountain”which has been reported by "popular movie"magazines as an example, analyze the characteristics and accept psychology of the"visual movie”. In addition, the author analyzed the visual appearance at that timeshowed "internationalization", "consumer changing", "opening", "stars" based on thestudy of the covers and plates.Conclusion of the full text are summary, and the interpretation of thesignificance and role of popular culture, and revealed that the popular culture hasenlightenment and ant enlightenment these two contrary tendency.