A Movie Trailer

Movie trailer for doing pre-release publicity, has become a common means ofpropaganda film on the market now.Trailer but it has not given full recognition andattention, and in-depth practical study.So far, the trailers are mostly single film studiesand analysis of the monolithic article, emphasis is the trailer for the film promotionfunction, ignoring the trailer body.Trailer since its inception in 1912 has been a wholehundred years of history, and film development time similar.During this time, traileritself also experienced production levels, production concept of greatchange.Especially in today’s film market increasingly prosperous, the functions ofplay in the trailer change into indirect profit from a single publicity.How the trailer inorder to better serve the film is also the current film market for the new thinking of atrailer.Papers start from the advertising point of view, the use of advertising related totheory, to explore and study the role and the role of the trailer in the film marketcauses.and trying to theoretical exploration during the same time, movie trailers as theresearch object to the universal people recognized the film and its trailer sample,explore movie trailers to promote the role of the film itself, to movie trailersthe natureof the functions and trailers have analyzed, and movie trailers to be OutlookThis papers is divided into four sectionsFirst,"Recognizing the movie trailer".First of all introduced by definition movietrailers, and analysis functions for its film promotion,Followed by finishing thedevelopment history of the trailer, and Paramount, the company’s historical data provethat the status and role of the trailer.Movie trailers is the most direct manifestation ofthe movie business property, film development has an important means of survivalSecond,The type of movie trailers and production strategies. Classificationaccording to the psychological characteristics of the movie trailers, show content andproduction, the trailer itself.The trailer is divided into five types:Story feed type Suspense set type Emotional appeal type Interested in the boot-type Highlights Secrettype.Be analyzed for five types of movie instance. Trailers, production characteristicsand production point of view from the trailerThird, Movie Trailers marketing results and strategies.Reference the relatedtheory of how to promote the film trailer to make analysis and research inadvertising.Quality" brand "advertising promotion of the trailer.Section II from theperspective of the marketing strategy of the trailer, the psychology of advertisingtrailers movie recommended to movie-goersFurthermore,Movie trailers new Developing.This chapter is the classificationdescribed in the produce market and movie trailers, new trends in recent movietrailers.Illustrates the trailer is being used to film a subsidiary role, gradually movingtowards the increase in production of independent, images, independence and newfunctions, a certain outlook and trailers.