| The micro-films appear with the development of new media age.it which form is between the grassroots and the elite is very popular in the network.This unique form of micro-film performance make their right to speak also appear to be unique. It is born out of the business, developed in the art, it’s right to speak accordingly changed,this paper show the changes in the development of the micro-film by the performance of the right to speak in the stages of the analysis of the development of the micro-film,in order to explore the micro-film, future. The framework are as follows:Chapter â… ,mainly introduces the basic of micro-film and its right to speak from the background, significance, research status, research goals, research methods and theories such as;Chapter â…¡, Analyse the rules of first kind of micro-film from the main body of speech, speech internal analysis and dissemination of results, on behalf of the early micro-film-"explosive" analysis of specific cases, to explore the contents of the rules of speech of the early micro-film and its establishedmode;Chapter â…¢, Analyse the second type of micro-film advertising discourse rules, micro-film speech. Masterpiece "Route66" and "who love to fill the refrigerator as text analysis from two aspects of the the words internal analysis and dissemination of results;Chapter â…£, Analyse the second kind of micro-film-art class micro-film speech rules. Discourse Subject of such micro-movie celebrity video site, and the other does not (or lower) economic and fame of professional video production person. They each category of micro-film discourse rules in different ways, and the dissemination of results vary greatly, through a case-by-case study to explore the content of such micro-film speech rules and way;Chapter â…¤, The future development of the micro-film speech rules. Analyse the course of development of the micro-film speech rules, summed up the future of its rules of discourse are three possibilities bias;Chapter â…¥, Problems and suggestions. Rules to speak of micro-film showing a "one-sided" phenomenon, the group has a certain economic or fame is easier to handle even formulate the rules of discourse, so that other groups collective aphasia, for this phenomenon,I give the appropriate advice.Chapter â…¦, Summary and future prospects,Appear of the micro-film is very short,It’s right to speak also need further exploration. |