Research On Chinese Online Game From The Perspective Of Cultural Criticism

Online games provide people with an unprecedented entertainment to enjoy and experience. It becomes an emerging industry that can create huge economic value by virtue of meeting people’s needs. But with the rapid development of the online games, the entertainment features rooted in online games under the dual role of technology and business also caused a negative impact on social culture. It not only takes alienation to the people themselves, but also becomes a tool to cater the market and consumers and stays away from the orbit of the cultural transmission. The article is mainly from the perspective of cultural criticism, using the Frankfurt school critical theory on mass culture to analysis the popular online game in connection with the problem arising from it, revealing the essential characteristics of online games, trying to put forward some countermeasures for the development of online games in the future.The paper makes a definition on game、online game and cultural criticism, and analysises the currently develop situation which about the advantage and disadvantage of online games,then elaborates the theory foundation of cultural criticism, we put online game in the perspective of the cultural criticism, use the Benjamin’s mechanical duplication theory Baudrillard’s consumption theory and Marcuse’s theory of alienation of the Frankfurt school to analysis online games, in order to reveal the online game’s commercialization and deceptive, so that we can discuss the players in the control of technology can’t cognize their own identity and obey morality.At last, according to the nature characteristics of online game and the problems, the article give some ways such as improve the content quality cultural value of online game、 cultivate the professional quality of producers and enhance the guide and education of the players to solve the problems.