The Study In New Media Age On The Development Of Chinese Film

In recent years, the new media which can offer all kinds of information and entertainment services to the public on the terminal equipment such as computers, mobile phones, digital TV through broadband local area network, satellite and wireless communications network and the Internet by the use of network technology, digital technology is developing swiftly and violently.Especially new media based on network media and mobile media, because of their interaction and connectedness has brought about great changes to our social life, in particular for the audience of media consumption behavior. And film as a medium, the new media also exerts a subtle influence on it because of digital survival and public for sharing resources.This article put the current development of Chinese films from2008to2012as the research object, with the new media era as the research background, using literature research, case analysis, data analysis and investigation interview law. From the perspective of the development of Chinese film history carding the relationship between transmission technology’s and China film, from analyzing the characteristics of new media, prove the necessity of combination of communication and new media, then analyze the development situation of Chinese films in the new media age.Then from the view of the film creation, film distribution and screening, development of film marketing, derivatives and movie audiences have a detailed analysis of new media brings to the film of earth-shaking changes, at the same time the new media have been threatened film.It is performed at the film copyright violations, network moral challenge, the profit pattern of films in the new media is not stable, etc.Finally based on the threat of China’s film by the new media,we put forward some coping strategies to it, such as carrying out the film classification, improving the film copyright protection legislation system, strengthening the industry regulation and industry self-discipline, improving media literacy of the new media users,etc.