Micro Film-the Narrative Turn Of Image Convince In The Micro Era

Under the background of micro era, new things are making their debut, such asmicro-blogging, miniature novel and micro film. The conception of ‘micro’ infiltrates intoalmost every aspect of our life gradually. Especially in the past two years, micro filmwitnessed explosive development. Micro film not only catches the attention of manyprofessionals and even netizens, but also arouses advertising market’s affections.As the micro film booms, its identity remains obscure. At present, there is no unifiedview to the explanation of micro film in the field of business and academia. As the microfilm develops, it is not merely an image narration’s art existed in filmology. Added withmore and more commercial elements, micro film has transformed into a narrative methodof image convince.On the basis of analysis to the existing research on micro film, this paper traces backmicro film’s birth and development. Development trend of micro film is cooperating withbusiness. Micro film connects commodity appeal with narrative montage skillfully and itfocuses on interpreting brand concept. Industry standard and copyright protection canprovide a nice external environment for micro film. At the same time, in order to cope withthe market’s challenges in the future, micro film should focus on creativity, talents andmarketing.