Award-winning Actor And Era Faces Times

In the1980s, most winners of Hundred Flowers Awards of Popular Cinema are film actors, which have a fit matching relation with the characters. Although actors’personal charm has been discovered, it is still transferred into a public charm reflecting the collective value, and it has been used without strings attached under the demand of the development of times.In the1990s, Chinese society has entered the period of comprehensive transformation as the film actors gradually become the object of mass consumption as well as a complicated and polysemy carrier. The best actors and actresses of Hundred Flowers Awards become the collection of this carrier. In this collection, the rheology from folk culture to local culture occurs while reflecting the multiple projections of politics and business; it reflects the competition between official discourse and folk discourse while casting light on the wane of elite culture. The multi-dimensional expression of this collection connects a context, that is, on the premise of pursuit for the commercial interest and market expansion, the local culture is attached more and more importance and need to be reshaped.Since the new century, Chinese films join the process of globalization as a form a cultural industry. Film actors, with the culture symbols they carry, achieve the goal of benefit maximization in cultural and capital displacement and fuelled by the media publicity, become the world view for global imagination and consumption. At the same time, a variety of reasons lead to the separation between the actors and the roles. The actors reconstruct their own discourse mechanism through numerous forms of social performance. And most award-winners losing the guarantee of the roles, under the resolution of their own cultural significance, finally fall into the culture symbols meeting the desire of mass consumption.