Research On Binhai New Area’ Cultural Industries

Convention and exhibition industry can provide a platform for both sides of consumers and connect with the world. With the Progress of human civilization, the accelerated pace of globalization and the rapid development of cultural industries, the exhibition is playing more and more important role.Economics, sociology, management, Tourism, Culture and chemistry are important perspectives to research the exhibition industry. Marxism world market theory and exchange theory are also the theoretical basis of the exhibition industry. The ecological theory of Marxism and Debord’s society of the spectacle theory and consumption theory of Baudrillard can provide the exhibition industry for a forward-looking reflection. Scientific concept of development is expected to provide the most basic guiding ideology for the exhibition industry. Domestic and foreign scholars have heightened the exhibition industry study to a certain height.The convention and exhibition industry has the relatively long history. Many countries lay emphasis on the convention and exhibition industry because of high efficiencies and high investment rate of returning and long effect time. The United States, Germany, Great Britain, etc. are all famous world convention and exhibition countries. Convention and exhibition industry developed to produce a number of world-renowned convention and exhibition cities. China has a relatively short history, the true sense of the scale and the industrialization process began after the reform and opening up. Now, China has formed five convention and exhibition industry areas as the core of Guangzhou and Shanghai and Beijing and Xi’an and Chengdu in the stage of development of the exhibition scale and in government-led exhibition management model.Tianjin Binhai New Area’s cultural industries have made great progress in recent years, The convention and exhibition industry have strong momentum of development. Binhai New Area in the center of Bohai Sea with an important strategic position. The convention and exhibition industry in the process is building a northern economic center, Summer Davos Forum and the North Bicycle Show and the International Finance Forum exhibition have formed well-known exhibition brands of Tianjin Binhai New Area.According to the regional economics’SWOT analysis model, combining with the status quo of the Binhai New Area’s convention and exhibition industry, using social survey methods and classification research methods and so on, it’s good to analyze the advantages and opportunities and threats and disadvantages of Bin hai Convention and Exhibition industry and to find ways to promote the healthy and orderly development of the Binhai Convention and Exhibition Industry.