Research On Selection Of Financing Tools Of China’s Cultural And Creative Industry

Since1990s,as the stepping up of economic globalization and the fast develeopment oftechnology, cultural&creative industry characterized with knowledge technology andintellect got a so fast development in the whole world that it has been a new point of theeconomy growth of many countries. The level of development of the cultural&creativeindustry has been become an important symbol to measure the soft power of a country or aregion. In the process of rapid development of the cultural&creative industry, the shortage offunds has become the cultural enterprise’s biggest obstacle.There are many kinds of financingtools which have their own characters.And they only suit for some specific situations.Culturalcompanies have same characters of industry,but show extremely different on size.Thosecompanies have so many obstacles on their way of serching financing tools.They tried to findout how to select them which suit for their size and need.This paper makes a study on how tochoose financing tools for cultural&creative industry:Firstly,paper makes a summary of domestic and international studies about cultural&creative industry,defines a clear concept,and makes sure the range about it.Secondly,this paper elaborates the development history about the cultural&creativeindustry sums up the characteristics of the industry, analyzes the cultural&creative industry’s current situation about financing and its problems.Thirdly,through film industry, advertising industry and the publishing industry to analyzethe characteristics of the cultural and creative industriey’s the funding needs.Fourthly,analyzes the different direct financing’s and indirect financing’s instruments’characteristics.Fifthly,on one hand this part wants to analyze the financing tools considering on theircharacters and conditions,and finds out successful examples.on the other hand,try to introducethe creative financing tools-Cultural&Creative Industrial Investment Fund.Finally,conclude the selection of the cultural&creative industry.