The New Opportunities Brought By China Of International Brand Offilm Marketing

Future of the world to have the number of global brands into theeconomic structure, international brands have entered the Chinese market,domestic brands have brought to the dual internal and externalcompetitive pressures. China urgently needs to build a global brand toend the "no brand" era, to be placed in front of the urgent reality ofdomestic enterprises. China’s long-term international brand OEMmanufacturers play a role in the country it has accumulated rich productadvantages, but the lack of effective cross-cultural transmission is one ofmany local brands international common obstacles faced. As a globalbrand with the Hollywood model of marketing its brand flash on the topof the list of Chinese consumers, so that Chinese brands realize the movieproduct placement in cross-cultural transmission has the advantage in theinternational crossroads for the mouth of a Chinese brand communicationacross cultural barriers overseas brand channels. This detailed analysis ofthe number of global brands to enter China using overseas film marketingmodel, and rely on the use of domestic films implanted films for the localculture and international brand communication provides an effective wayto Chinese consumers, and as a basis for comparison of Chinese andforeign film there is the gap between the reality of the marketing system,then presents the brand from China to Hollywood films as therepresentative of overseas marketing experience to learn the mode ofoperation, the use of its brand marketing resources of overseas films forinternational cross-cultural marketing channels. Hollywood films on theChina market for Chinese brands overseas film implanted to create thebest opportunity, but also achievements Metersbonwe the first of its kindChinese brands overseas film marketing innovative marketing move. Asthe first large-scale local brands attempt to overseas marketing of the filmleft the road, more Chinese brands will become the next Hollywood filmmarketing partners. The article also highlighted that the current domestic film does not have global competition Shilishide domestic brands have astarting point for marketing the film overseas, but in the long term, theestablishment and prosperity of China’s film industry-based chain ofmovie marketing, international brand of China inevitable trend.