The Spatio-temporal Evolution And The Text Mining Of The Value Orientation Of The Chinese Interior Painting Online Shops

The Regional Culture is one of the main research objects of the Human geography.Nowadays, many of the intangible cultural with the regional characteristic are graduallydisappear, is caused the government and the researchers attention. Scholars’ study alwaysbased on the concept, connotations and value of the intangible culture, to expound theinheritance law, discuss the significance of cultural protection, method and principle. But,some of the material culture also presents a good momentum of development, examples of theSuzhou kunqu opera and Hengshui drawing-inside art. Suzhou kunqu opera is welcomed bythe international tourists, when she changed herself as the cultural tourism. Hengshui interiorpaintings become the culture industry leaders in Hengshui, which makes billions RMB oneyear, and leads more than forty thousand people obtain employment. Making deep analysis onthe core value of the better regional culture, can helps to understanding the dynamicdevelopment mechanism of it. And farther more, it will have important significance in theoryand practice for its protection and development.In this paper, make the Chinese painting,which has a good development, as the researchobject. Reference the research methods and ideas which mentioned on the studys of thelandscape of geographic name and the international Tourists’ satisfaction. Take theinformation of the paintings and shops on the taobao as the data sources, which acquired bythe text mining. By those, we can analyze the regional culture of the goods ‘value orientation,and the change of the mode of transmission and development trend of the goods between theold tradition and the modern. It aims to provide reference and ideas for other intangiblecultural heritage protection and development.Conclusions of the research are as follows:(1) The Inside-bottle Painting stores on theinternet always located on the inside-painting origin, such as the Hengshui, Zibo, Beijing.And its neighboring economic and cultural center of cities, such as Shijiazhuang.(2) Theinside-painting shops region with strong sex agglomeration.Today, approach of it to spreadmainly becomes to expansion diffusion.(3) Commodity description of the typical networkshow "the long tail curve" characteristic.(4) The head of the "long tail curve”shows that the dominant value orientation of the words which describe the goods is that China folk culture ofthe connotation of place for foreign affairs business gifts.(5) Besides the leading valueorientation,the Chinese inside-paintings pay attention to packaging and modify seriously.Andon the cheme choice, shows "local customs, historic and cultural diversity topic selection"characteristic.(6) The tail which have lots of low frequency characteristics, is of vocabularyfor goods regional culture connotation, is the concrete expression, but also of the dominantvalue orientation of further evidence, and also to adapt to the development of Internetmarketing mode of personalized results.(7) Different regional network the value orientationof shops showed both strong common, also have obvious difference.Commodity description of frequency distribution network "the long tail curve" whetherin regional culture the value orientation of the characterization of goods, or the valueorientation in the process of selection of research perspective, all represent an importantapplication value. The value orientation of characterization is concerned,"long tail" headreflect the leading value orientation, and a large vocabulary is exactly the characteristics offolk handicraft work characteristic reflected: cultural theme, avoid being rich content, payattention to manual production, stress individual character difference. For the research processfrom the point of view of the choice is concerned,"long tail" head network is important, andthe tail is also cannot ignore network is an important part of, through the "long tail" realizeregional culture commodity culture connotation the embodiment of the expression, and theleading value orientation of the full evidence. In addition, network "the long tail curve" alsoformed and the network marketing mode of very good match: it was "long tail" part of a largevocabulary give different Internet users individual choice of vast space, finally have animportant impact on purchase intention of feature words may is mainly distributed in the"long tail" part, and this is also require follow-up further validation the importantcontent.Take the text mining, especially the Network content analysis to the research of thequantitative research of regional culture commodity value orientation, will help researchersobtain more in-depth understanding with the regional culture connotation, and help thegovernment policymakers in policy guidance and planning.By taking more extensive research objects and regions, can be further confirm themethod of applicability. Debased on the deep comparison between the region and object, to find the regional culture of the coupling and contact between them, to promote economicgeography and culture fusion of geography research. Based on the text mining from theInternet data source can provides a new visual Angle and methods for the economy andcultural geography research.