Research Based On The Tourists’perception Of The Cultural Heritage Interpretation Applicability

As human precious historical property, cultural heritages are the core resources of regional tourism development, due to their scarcity and humanism. This study will deeply research imperial mausoleum cultural heritage. This kind of heritage generally located in meaningful cultural and beautiful ecological environment, and with grand heritage itself, promoting the local heritage tourism prosperity and development. As a kind of visual tourism resources, cultural heritage should not only meet the public popular culture tourism demand, but also balance the relationship between protection and development effectively. It will put forward higher requirements of the administration organizations and scholars.During the process of the development of cultural heritages protection, it is important to balance two key factors; tourists and tourism resources. For tourists, the first thing is to meet tourists’aesthetic and spiritual needs. In order to realize the value of tourism resources, the important factor is derived from the tourists’ identity。Through perception, understanding and imagination to rich tourism experience. Visitors share different views for the same objects. On one hand, different people with different knowledge, experience and preference towards tourism resources; on the other hand the "interpretation" of the tourism resources have big influence on people’s understanding. As a scenic spot management of a service, heritage interpretation plays an important role of building a bridge of understanding between the subject and the object. And heritage interpretation is the object of this article.The significance of this paper’s research lies in that. It could be said that the analysis and research of interpretation receivers are the foundation of effective interpretation. At present, our country is lack of such research. This article will focus on the imperial mausoleum cultural heritage and interpretation receivers, studying from different people and different position, taking Nanjing Ming Xiaoling Mausoleum as an example, to research the applicability of interpretation system about imperial mausoleum cultural heritage. This paper will discuss tourists’characteristics and preference, cultural heritage itself, tour environment and other aspects, which makes heritage interpretation more flexible. The article puts forward in different location, applying different kind of interpretation in order to meet different tourists’ need. This paper summarizes the flexible variable interpretation model, which is used to imperial mausoleum cultural heritage tourism, to meet the needs of different visitors. This will spread the traditional culture in maximum, and strengthen the cultural experience of tourists at the same time in order to achieve higher tourists’ satisfaction.This paper divided into6parts:The first part is an introduction. It describes this article’s significance and practical value, domestic and foreign research status of cultural heritage interpretation system. Defined this paper’s research object and introduces the research train of thought, method and the innovation place.The second part is basic concepts and theoretical basis. In the related carding, making definition of cultural heritage and interpretation system related concepts. Basis on this, explain the goal and the principle of interpretation. In addition, this research is describing the supported theory such as:communication and sustainable development, and other related theories.The fourth part is about questionnaire. Analysis MingXiaoLing Mausoleum interpretation system, including demographic and tourists travel characteristics, reference and understanding of the MingXiaoLing Mausoleum and so on. At last the article puts forward the improvement suggestions, and gives the "WPA" interpretation modelThe fifth chapter is a discussion of promoting research. Analysis of China’s imperial mausoleum cultural heritage characteristic, and puts forward the common problems existing interpretation system. Verify the MingXiaoLing interpretation system research is applying to all the imperial mausoleum scenic spot, it could be concluded that "WPA" interpretation model has promotion value.The sixth part is the conclusion and prospect. This paper firstly analyzes the conclusion and the innovation place, and puts forward the research’s limitations and the insufficiency, and give the prospect of research. The conclusion of this paper and the innovation point is:Firstly, this paper puts forward the WPA model, interpretation shall, in combination with the interpretation of the position and methods and audience, etc..Secondly, before entering the scenic area the date interpretation should be given priority to. In the main building position, the personal interpretation should be given priority to. While at the other place the sign explanation is given priority to, at the same time cooperating with other interpretation ways.Thirdly, this paper was proposed that, for different people the interpretation system should use different methods in order to make the interpretation more effective.Fourthly, this paper is given out that the cost and commentary effect exists, this relationship is worth further research.Because the writer’s academic and theoretical ability is limited, the deficiency of this article mainly displays in:the first one is for WPA interpretation model, it is not deep enough to research. At the same time, the WPA interpretation model is lack of practice examination. The second:investigation object is limited, survey time is concentrated, the analysis results also need further deliberate. Those two points are also important to strengthen by the follow-up study.