Contrast Research On The Agglomer Ation Effect Of Cultural And Creative Industries Between Beijing And Shanghai

Creative industry is the carrier of urban economy and industry development, and it is the high-level part of modern service industry. Beijing planed to see creative industry as the newest point of economic developing and strategic industry according to Chinese government’s stratagem, the function orientation of Beijing and the fact of creative industry in Beijing. Creative industry, a significant symbol and the essence of the integrated competitive power for a city, brings Beijing the historical opportunity with new method of development during its construction of a creative city.In this context, this article describing the cultural creative industry cluster theory, and the industrial cluster effect theory of industrial agglomeration, for the analysis of Beijing’s and Shanghai’s cultural creative industrial agglomeration effect provide a theoretical basis. Secondly, based on the analysis of compared with Beijing and Shanghai the current situation of cultural creative industry cluster development, this paper measures the analyzed of agglomeration effect of cultural creative industry for2004-2010years with using CR and EG index. Last, according to the analysis conclusions of the agglomeration effect between Beijing and Shanghai, from the cultural resources, market demand, brand strategy, and the government behavior Angle, analysis the development existing advantages and disadvantages of Beijing cultural creative industry cluster, then gives some advice to promote it.