Analysis And Resources Consolidation Of Community Culture In The Process Of Rural-urban Integration In Qingyang District Of Chengdu City

In the first decade of the21st century, our country has undergone a great leap development. After reaching remarkable achievements in economy, politics and society, China’s culture also has been achieved considerable progress. Particularly in the rural-urban integration process, culture has become the primary and effective way of society governance, rich in people’s lives, improvement in living conditions and promotion of the quality of the whole nation, and therefore, the popularization and promotion of culture has played an important role in the rural-urban integration process. Leap development of cities and towns continue to need an annexation of rural collective land, then more and more landless peasants start to live in the centralized relocation of residents rooms, their original habits, ways of life, traditions and customs, sense of family, leisure and entertainment will witness fundamental changes. The influence and baptism of combination of traditional culture and modern culture will change the inherent thinking of farmers bit by bit, and enable them to get used to the new environment and finally become the new urban residents who adapt to meet the development needs.Qingyang District, Chengdu, as the first " Construction of the national urban and rural public culture test area", has been a very typical example in the process of cultural construction and reform. Qingyang District, according to the development goals of "urban-rural integration", has increased investment in cultural tourism, leisure and entertainment:First, since2005, it spent more than40million to build the Qingyang Cultural Art Center, making this center to be the important cradle and vector of the mass cultural life; Second, it asides from the nearly3million in fiscal special funds to upgrade Qingyang District library, cultural center and various ancillary facilities; Third, it has created cultural brands involved a wide range of people, such as "Qintai song","Qingyang new urban residents culture and art workshops","way of Qingyang life"; Fourth, continue to implement "one one four four cultural development strategy" of the urban and rural communities, and change monotonous community conditions and cultural life and mahjong-based way of life through various cultural activities, fully mobilizing some residents to participate in the enthusiasm of cultural performances; Fifth, enhance the overall image of the development of cultural tourism industry of Qingyang District through the "cultural heritage of contemporary industrial re-engineering".Qingyang District, as a area that has extremely rich cultural resources, maintains a good momentum of growth in the cultural development. There are many community cultural brands with typical geographical features or traditional customs. The cultural resource utilization in Qingyang District has the following characteristics:First, it uses traditional culture to build characteristics culture community; Second, it uses community personnel to build characteristics cultural patterns; Third, it uses existing facilities and other conditions to carry out characteristics cultural activities. In addition, the practice of cultural resources integration of typical community in Qingyang District includes following main points:First, the community area is in cooperation with the internal units, to achieve the community’s cultural resources integration to achieve sharing and build a win-win; Followed by cultural skills and activities cooperation and collaboration to enhance the communication and exchange between communities; Then, by employing experts in the community, the introduction of the project, relying on a variety of cultural institutions, participating in social and cultural activities of their own cultural resources, etc. to supplement the missing pieces; Finally, using the government and private enterprises to send culture into the community to enrich the cultural life of the community.But there are still a lot of problems in the community cultural resources integration in Qingyang District, such as the low degree of integration organization and specialization, a single cooperation channel, weak integration, low utilization of facilities, these problems mainly result from the following areas:over control by government; Management compartmentalization, lack of integration mechanisms; Amateur of management, lack of full-time staff; Management of free funds, lack of special funding. According to problems in the integration process of cultural resources in Qingyang District, based on the principles of cultural resources integration:reasonable allocation, on-demand integration, effective integration, this paper innovatively puts forward diversified community cultural resources supply mechanism, cultural resource sharing mechanism, literature and art personnel exchange mechanism, the community cultural capital redistribution mechanism,to achieve efficient and fully integration of cultural resource. Finally, the paper presents that it should use the system, hardware facilities, funding, personnel, monitoring and evaluation, etc. to build up a community cultural resources support systems to enable the integration of cultural resources can make a real difference.