Research On Reginal Stereotype Of College Students In Chengdu And Chongqing

Implicit Stereotype is one of the focuses of research on implicit social cognition. But the relevant researches about Regional Stereotype are not very much neither in China nor abroad. Existing researches about geographical stereotypes were mainly concentrated in Shanghai, Changchun, southern and northern Jiangsu area. Therefore, based on the psychological point, the essay employed experiments to study the existence of the college students’regional stereotypes in Chengdu and Chongqing area. This study is divided into two parts:The first experiment tested whether there is an explicit regional stereotype existing between Chengdu and Chongqing area or not by using a free association test which is an important method of measuring explicit stereotype. Participants were asked to write down the feeling about the two kinds of people.Research results showed that the participants in Chongqing were more likely to give Chongqing a positive evaluation and Chengdu a negative evaluation; while participants in Chengdu were more likely to give Chengdu people a positive evaluation and Chongqing a negative evaluation for everyone.The second experiment used the revised Chinese version of the Go/No-go Association Test (the GNAT) to study the implicit regional stereotype. The auther used response sensitivity (d) as data index to represent the ability of discriminant signal. The results showed that the implicit regional stereotype existed in the students of Chengdu and Chongqing, and verified that the GNAT technology could be applied in the study of the regional stereotypes.