The Totem Pattern Of Chu Appied In The Design Of Modem Pack

Chu decorative pattern， It is the most outstanding in the Chu culture of theclassics，It smooth lines, bright colors will he the romantic feelings of the most incisiveshow. Chu patterns is widely used in all aspects of life， In the long-term developmentprocess has accumulated rich emotion of Chu people， Has a profound culturalimplication. Chinese modern packaging design is in the reform and opening up，develop gradually. In twenty-first Century the Chinese modern packaging design cannot only can protect the goods of the original duties. Its application to modern goods,can make the goods in circulation is more likely to inherit the Chinese culture andChinese civilization.In twenty-first Century, the West on Chinese culture. Chinese modern packagingdesign is also gradually find the way out, simple, personalized, nationalization isgradually becoming the Chinese modern packaging design worker to think seriouslyproblem. Many excellent designers noted the vision design deeper level-traditionalculture level. The traditional culture has the representative regional culture in themodern packing design to use, One aspect that can reflect the history and culture ofmodern packaging, At the same time can reflect various different cultural characteristicsand aesthetic symbols. And show the traditional culture in modern packaging design ofthe charm. Therefore, mining and manifestation of the essence of Chinese culture hasbecome a more difficult task of modern packaging design.Chu culture pattern is the outstanding representative, Chu decorative pattern ofbeautiful dragon, Phoenix and diamond brocade pattern is the typical representative.Chu Long chu Fung is the Chu people’s spiritual world inner reflection. The Chudecorative pattern decorative patterns are rich and varied, sculpt of rich and colorful,bright color and not vulgar, elegant, simple, powerful style and temperament。In thispaper, through a careful analysis and Research on Chu decorative pattern in the form ofspecies, combined with modern packaging design problems, from the modernpackaging design, color graphics, text and other language elements analysis，From Chudecorative pattern of national culture spirit meaning as the starting point, from the Chupatterns in modern packaging design of aesthetic expression, as well as the culturalvalue and the commercial value is fit to research on Chu patterns in modern packagingdesign. In order to enrich our modern packaging design, so that we in the packagingdesign has a rich ethnic characteristics and cultural style, to make our package designreally formed its own unique style to lead the world packaging design system.