| Creative industries and Cultural industries will be the important aspect of national power in the future. The animation industry is a combination of the Creative industries and Cultural industries,witch have far-reaching economic significance,cultural significance and social significance,it’s a sunrise industry. The development of animation industry has been very difficult in our country. The domestic animation market has been occupied by the United States, Japan and other powerful animation countries, the local animation industry has been a huge impact.Domestic animation mainly imitate other coutries’animation works, have not form their own animation style and culture, be left out of consumers. In facing such a situation, China’s animation industry in need of tranformation, examine our own shortcomings, learn from the experience of other countries, explore the way of the domestic animation industry development mode. In the beginning of this paper,analysis the basic concept of the animation industry,and analysis overview of the definitions of animation and animation industry chain; Second, explore the development of China’s animation industry, study the creative industry, production processes, and marketing, witch come to a decision that it’s important to built a perfect animation industry chain;Third Two key aspects of the development of China’s animation industry require urgent attention,it’s the development of cartoon industry and animation classification. Explore the development of countermeasures.Finally, study foreign animation industry to explore our country animation industry development strategy, analysis the superiorities of developted animation countries,in order to provide useful experience for the development of China’s animation industry. |
