On The Development And Utilization Of Traditional Culture Resource In National Cartoon

As an up-and-coming youngster in cultural industry, cartoon industry is playing a more and more important role in economic globalization. Chinese cartoon has been developing for more than80years. With the guidance of seeking a nationalistic style, animation seniors adopt a large number of traditional cultural elements into the cartoon production, and create many world famous works. However, the break of Chinese cartoon factions and sciences is an uncontradictable fact. The failure of seeking national cartoon style and the intentional pursuit and imitation to western, Japanese and Korean style cannot but make people regretful. In this case, reforming the development of homemade cartoons and studying its successful transformation to traditional culture becomes very important.Before the reform and opening-up, it experienced the stage of imitation in the course of exploration and invention, but the cartoon works in this period were based on the background of Chinese traditional culture, created and changed on the basis of smriti. They did appear on the world stage in an integrated style. After the reform and opening-up, homemade cartoon experienced a transitory recovery. But when facing with onrushing foreign cartoon industry, our animation failed to find its orientation and fell in the Mistake of low-level imitation. Homemade cartoon in21st century is facing many challenges and welcoming new opportunities. On one hand, most of internal cartoon manufacturers are operated by foreign cartoon fabrication plants, the large domestic market is occupied by overseas cartoons. On the other hand, the forward and continuous issuance of national cartoon policies strongly promotes its development. Lots of factories working for foreign cartoon enterprises provide the economic foundation, technical support and reserve of talents for homemade cartoon development. Decades of infiltration by overseas cartoon generated a enormous domestic market, and further created a large developing space for our cartoon industry.Although Chinese cartoon style has undergone great changes before and after, their contents and artistic expressions are always closely related to Chinese traditional culture. In terms of artistic expressions, the modern cartoon doesn’t adopt and transform the traditional culture resource with conformism, but the positive innovation. Refering to the content presentation, with holding the idea of teaching through lively activities; homemade cartoons choose the healthy, optimistic and beautiful contents in the traditional culture to show. However, problems as curt educating modes, shallow themes and repetitive content selection are also existing.To develop national cartoon, we must walk the road of nationalization, basing on Chinese traditional culture, undertaking the innovation with inheriting the excellent traditional culture. We must not only carry out further exploitation and application of customs and traditional cultural books and records, but also subsume them into the main theme, and use them to create those cartoons that meet the main theme of modern viewers’ psychological need. Finally we should place our cartoon industry in the globalization context, and combine it with the new media technology to accomplish the rolling exploitation of Chinese cartoon market by integrating the resource of manufacturers, so that boosting the development of cartoon industry. With only rooting in our land, being mixed with our history and culture, and combining the foreign experience with our reality, our cartoon industry can break through the current dilemma and make great strides forwards in its development.