Composition And Performance Of The Metaphorical Advertising Photography

This essay is based on Fauconnier and Turner’s "Multi-space Model"theory. It focuses on theexploratory research in metaphors form and its application value in the modern Advertising Photography.This essay analyzes on classic cases, it uses the "Multi-space Model"to unscramble the characteristic andrepresentation of "Metaphors"in the Metaphoric Advertising Photography. At the same time, it usescreativity to re-describe the "Multi-spaces Modal"and exploratory proposes new classification methods onVisual Design. It tries to discuss and research on the Expression of "Image Metaphors"in MetaphoricAdvertising Photography thoroughly and carefully, to proving and analyzes the theoretical significance andpractice value of Metaphor tactics in the present age’s Advertising Photography.