A Study Of Application Of "Linear Visual Language" In Modern Packaging Design

“Line” refers to the line shape. Line is an expression of language in the art of visualcommunication, which can enable not only clear and direct expression to objective things, butalso accurate and vivid expression to abstract realm of sensual imagery. Linear visuallanguage, with rich and varied visual expression and precise, delicate emotion shaping force,will have a more prosperous development in such an era with gradually increasing demandsfor improvement in social technology and humanity, especially in contemporary packagingdesign with its unique artistic charm in visual communication.The artistic charm of lines is of full multi-angle. Vertically speaking, the expression ofline is having a long history since ancient times, with a rich cultural background. There isalready usage of lines before the birth of human language, and simple lines were used torecorded events and express feelings. It can be fully demonstrated from the expression andmature usage of “line” on ancient rock paintings, and in particular, the Chinese calligraphy,painting and other works of art in different times. Horizontally speaking, line is playing animportant role in the artistic language of visual communication, and in other words, it is thebridge between point and surface for the connection, through, split, and extension of them.“linear visual language” is having a powerful plasticity and creativity in both function andvisual aesthetic.According to the characteristics of our age and the cultural background, we use the“linear” as the starting point, from theoretical analysis of “linear visual language” and modernpackaging design; then mainly study the “linear visual language” in the performance-basedpackaging design, and investigate performance and functionality of “line” in thetwo-dimensional and three-dimensional packaging designs, focusing primarily on theexpression of line in the “form” and “appreciation of the beauty” levels.Overall speaking, this article is based on the various theories, together with the associated images, aiming to provide illustrated discussion result. In some degree, our studyto “linear visual language” is not the study to its characteristics on surface, but to learn thecharm of the “linear visual language” for a better understanding and usage of lines fromanother perspective, with the basis of today’s society background and new requirements inpackaging designs. Study on availability and prerequisite of “linear visual language” practicein packing design. This will support to better understand line, liner usage that expressesexclusive art charm in modern packing design.