Investigation Of Opera Website’s Living Conditions

Opera is Chinese essence of traditional culture, has a longhistory and civilization. With the development of the drama oftraditional communication environment has been changed, theInternet is changing people entertainment, communication, andeven habits. In today’s fast-paced society, people desire a moreconvenient independent interaction, to satisfy the communicationneeds, and rarely have time to go to the theater to enjoy the elegantof opera. Opera audiences continue to drain. The heritage ofprecious opera threatened. The ancient opera is urgently lookingfor an opportunity to revival. The opera website emerges as thetimes require.This paper, based on the full investigation foundation of operawebsite, and analysis of their background, significance and survivalstatus, the role of promote opera. Also made a prospect of operawebsite’future. The full text is divided into four chapters:The first chapter：Network Environment As a Media, whichintroduces the birth environment of opera website. As a kind ofmedia, with the development in recent years, the internet has somedifferences with others, from the opera on the network spread to the Opera website. In he second chapter: the Classification ofOpera Websites, the author divided the Opera websites into fourcategories: the comprehensive opera website, the operas typewebsite, the opera famous website, online class website. Look theforums, blogs and other forms of opera website as complementaryforms, and examples are described in detail one by one. In the thirdchapter: the Business Strategies of Opera Websites, which detailedthe interpretation of content and characteristic of opera websites’columns, summarized the opera websites up three kinds ofexistence: the independent survival, the cooperative survival andthe subsidiary survival. Makes focus analysis on the audience andfinancial with plenty of data and summarizes opera websites’profitpatterns. The fourth chapter: the Significances and DevelopmentDirections of Opera Websites. At this stage opera websites played aessential role in the spread of opera and carry forward thetraditional opera. In the future developing of the opera website needto strengthen the building its own characteristics, to the directionof cooperation between sites and promote the interaction of theinternet and the reality.Opera website generated as the combination of both traditionalculture and the Internet, while both the classical beauty andcontemporary. At the initial stage of the construction opera websiteis to satisfy the fans’love of opera. But in the later course ofdevelopment, it gradually assumed the responsibility for promotingand propagating opera. In the process of communication, becauseof different operate purposes, different target audience, differentprofit model, and opera websites finally showing a variety of forms. Through this research, the author puts forward constructive ideason the development of the opera website, hopes opera website tobecome a powerful means of save and carry forward Chinese opera.