The Study Of Zhuang Folk Song Culture From The Perspective Of Communication Content

The Zhuang minority people are good at singing. The traditional of singing in Zhuang autuonomuos region has a history of thousands years. Expressing feelings or information, selecting marriage partners through singing is an ancient custom of Zhuang. So the folk song which is created by Zhuang people is the essence of the Zhuang’s culture and that is excellent and brilliant. The folk song culture is the main way for Zhuang people to expressing, memorizing and inheriting. It bears the Zhuang people’s emotional value and cultural genes. Naturally, it deeply reflects the cultural character that can be dated to early history. As a result, the folk song has became a mark of the profound folk song culture, which reflects the cultural character that accumulates from the history naturally and deeply. Therefore, it becomes one of the symbols of culture identity, and assembled the national spirit of Zhuang.When comes to Zhuang folk song culture, we must know the famous movie "Liu San Jie" which is considered as a cultural card. The legends of Liu and the related content are not only a beautiful window from which other people can understand the culture of Zhuang folk song, but also a good channel to identify its own culture. Although "Liu San Jie" is made many years ago, one of its purposes is to express the mainstream ideology with the help of the folk song.The Zhunag folk song is rich and colorful because it closely associated with daily life. The diversity and richness of daily life naturally determined the diversity and complexity of the folk song content. Nowadays, because of the lack of passing singers and the emergence of alternative cultural form, the loss of the youth recipients and so on, Zhuang folk song shows a trend of decline. It is a well-known fact. All sorts of forces and audience should participate in the protect action in order to keep and continue the folk song of Zhuang. The government, businessman, scholars and the public are the most important parts in the effort. However, their effort made the communication content of the folk song both independent and coincidence. The communication of mainstream ideology words, the drive of the economic benefit, the mission and responsibility of national culture inheritance, the reflection of daily life and the singers’self-emotions have eventually become its main content. Although their expression and aims are different, their effort is good for the folk song’s inheritance more or less, and made the modern transformation of the folk song come true.In this paper, the author selects the present communication situation and content of Zhuang folk song in PingXiang city,Guangxi Zhuang Autonomous Region as the entry point, discussed the different content which caused by the difference of the communication subjects, and explored the communication power of Zhuang folk song in PingXiang city at present. By analysis the communication content, the author finds that the communication content mixed with mainstream ideology, economic interest demand, national culture inheritance, the daily life and the emotional expression. Maybe the mainstream ideology and economic benefit plays a block or promote role, but the real decisive role is the strong national cohesion and profound national cultural identity remain in the Zhuang people’s inside. Zhuang folk song will flourish only by rooting deeply in public and absorbing nutrients from common people.