Explore The Trend Of Logo Design From The Establish Of Enterprise Image

Along with the globalization of economy development, the trades between Countriesbecome more and prosperous. In the international stage which is full of of challenge andinnovation, the commodity of enterprises from different Countries has been highlyhomogeneous and enterprise’s marketing ability has been neck and neck. Now, thematerial production is abundant day by day and the information technique is veryflourishing. Facing the commodity selection,Customer stay the focus not just on qualityand function but more on creditworthiness of the enterprise and creditworthiness is tied tothe establish of enterprise image. Enterprise brand choice for the consumer is no longerfocus only on the basic value, but more concerned about enterprise creditworthiness. Itwas hoped that by buying different brand goods, consumers show uncommon taste andsatisfy themselves spiritual need. The establish of enterprise image is the best means ofmaking the enterprise Success.This paper would like to explore the effect of enterprise image during the development ofenterprise. This paper is start with the logo design and elaborated from the followingseveral aspects: function, characteristic and expression and based on times changes,changeof the Peoples‘consumption concept, revolution of media and improvement of theaudiences aesthetic appeal.This paper research that successful corporation change theirenterprise image to meet the demand of a new age. By analyzing the progress ofenterprise logo,this paper explore the logo feature in different phase and how best fusionlogo and corporate philosophy and how corporate philosophy supply new criteria forlogo’s redesign.By studying these content,this paper explore change of logo design in enterpriseculture,media,expression. By researching a series of cases from history to reality tounderstand the style and expression of logo design. After deep research to classic exampleand combining with the present situation of our country this paper discovery new conceptin cultural transmission, expression and transmission. Strive for the development of logodesign in China to provide reference for future researchers.