A Tentative Approach To The Dissemination Of Shanxi Province Merchant Culture From Cultural Industry Perspective

ShanXi Merchants especially active in the contemporary academic research in theMing and Qing Dynasties, before and after dominating the Chinese business communityof more than five centuries Shanxi Business Group. Shanxi merchants emerged in theearly Ming Dynasty, flourishing in the middle of the Qing, the creation of the ticketnumber, and finally to Waiting to dominate the Chinese business community. Merchantshas a strong financial background, the business scope of far-reaching, long duration,after500years of Merchants also the connotation of a very rich cultural and left a richtraditional culture, folklore, politics, architecture and other fields cultural heritage.Merchants research is mainly distributed in the macro aspects, to explore the descriptionof the details of the Merchants history and legacy of its cultural significance to carry outexcavation, the business philosophy of the Merchants and the Chinese traditionalculture interdisciplinary research into the mainstream, most scholars on the socialimpact of this level, from Shanxi Merchants class and the ruling class and the publicsectors of the relationship between the in-depth study of the Hall culture aresummarized. Then in today’s social market economy as the main study of the Jin culturespread its culture and cultural industries development into the problem to be solvednow.Merchants has profound culture and well-known even contemporary, with a richShanxi characteristics of the compound has become a unique symbol, with economies intransition, most of the cultural industry development in the form of tourismdevelopment, the Government has instant success. Lead to the Merchants of culturalheritage has not been effectively integrated; the value of the estate has not been thegreatest degree of mining. Start from the main resources of the value of culturalindustries, Merchants existing cultural resources, mining summary, to abandon theexisting research on Shanxi cultural resources, and tap the key points of their culturalvalues, combined with the development of cultural industries abroad mode, Shanxiexisting cultural industry development status giving advice. O one hand, to summarizethe existing Merchants and cultural resources, its use of valuable resources to carry outexcavation. On the other hand, domestic and foreign outstanding cultural industry caseanalysis to identify the key cultural connotation, the establishment of its developmentmodel, and ultimately its cultural connotation instead of sex. China’s cultural industry at this stage is still in its infancy, most of the time the culture sets up singing the economy,putting the cart before the horse, not the development of cultural industries and therational use of cultural resources. Shanxi abundant cultural resources, its culturalresearch could fill volumes, and into how the cultural value of the real value of theestate, the problems faced by all of China’s cultural industry.