A New Platform To Construct Chongqing As A City With Rich Culture

The new media which based on digitalization is spreading rapidly all over theworld, it is a new challenge to the Chinese native broadcast television media both froma technical level and dissemination content, and one of the predominant manifestationsis a new media form receiving information by mobile phone which as the terminalreceiver. On January7,2009, the Ministry of information industry approved thebusiness license alteration of three enterprise including China Mobile, China Telecomand China Unicom, released three pieces of the third generation mobile communication(3G) license based on TD-SCDMA, CDMA2000and WCDMA technology system, thisindicates that China has stepped into the3G era. Along with the nonstop progress ofmobile communication technology, the development and application of3G technologyhas furthered the mobile phone TV development, the producing and broadcastingseparation of television program enriched the content of mobile phone TV. Mobilephone TV serves as a kind of new media and new public cultural undertaking, itsdevelopment is faced with many opportunities, but also facing the competition andchallenge from other media unavoidably.In2007, the party17th congress report pointed out that, nowadays, culture hasbecome a more and more important source of national cohesion and creativity, it plays asignificant role in the competition of comprehensive national power and enriching thespiritual and cultural life. During October15th and18th in2011, on the Party’s17thsession of six CCP plenary conferences, President Hu Jintao pointed out that, it wasimportant to enhance national cultural soft power and promote Chinese culture,constructing the socialist cultural power. As culture has been paid more and moreattention, the cultural industry certainly became the vital engine which promotingsocialist cultural development and prosperity as well as a new growth point of economicdevelopment, it plays an increasingly important part in stimulating economic growth,promoting the cultural connotation of the city, and creating the image of city. It isabsolutely a prefect opportunity for both Chongqing and the new media. In this newsituation, with its three thousand years of history and cultural accumulation, and stronglocal characteristics of Bayu culture and prosperity of the inland trade features of theeconomy, Chongqing city should firmly seize this opportunity, carrying on andinheriting its rich cultural connotation. Furthermore, on December30,2011, the general office of the State Council determined and promulgated the second phrase experimentalareas of three-network amalgamation; Chongqing was one of these areas. Under thebackground of rapid development of media and three-network amalgamation is aroundthe corner, how to combine the construction of Chongqing city with rich culture andtransformation of industrial structure is the main content of this thesis.