The Research On Display Design Of The American-style Furniture Stores

With the improvement of people’s living standard and aesthetic appeal, American-style furniture is gaining more and more recognition and welcome from consumers with its comfortableness, leisure, exquisite design and excellent life taste. Along with the expansion of American-style furniture market, the competition of different brands gets increasingly fierce. The display design of American-style furniture stores can present American-style furniture explicitly and vividly and therefore is heavily promoted by the American-style furniture manufacturers. With its rich decoration and convenience to change, display design makes up for the limitations of furniture stores’ furnishings, helps create a good atmosphere there and also plays an important role in the promoting the brand image of American-style furniture. By imitating the real life scenes for consumers, the display design allows consumers to know about furniture products and stimulate consumption in the real-scene experience.Focusing on the display design of American-style furniture stores, this paper studies the characteristics and mainstream styles of American-style furniture, as well as display design of American life style and different functional space with a summarization of the usual furnishings characteristics of American-style furniture stores, based on literature research. After an analysis of the design procedure, arrangement points and streamline of store display, this paper studies the ergonomics on its layout. Study the color design of its display according to the color characteristics of American-style furniture. Due to the significant influence of illumination design on the display effect, the paper conduct researches on main illumination ways and lighting fixtures of stores. Cloth ornament helps build up an open atmosphere in stores while flowers and greens add more vitality. This paper also studies the "golden law" of display design in American-style furniture stores, which is harmony in style, rich in rhyme, emphasis on contradiction and embodiment of layering. Finally, combining with the field investigation, we have completed the display design of American-style furniture store "Alexandre" furniture store and verified the related theories and methods on the display design of American-style furniture stores.Store display design promotes the corporate image and market competitiveness of American-style furniture brands, as well as its sales and commercial value; and at the same time guides consumers perceives and acknowledges a higher-quality life style and provides them with a higher-quality shopping experience.