A Study Of Urban Residents’ Preference For Product Form Of Household Range Hoods

At present in China, household range hoods and other homeappliances products step into the stage of technical and functionalhomogenization. To enhance the attractiveness of their product,manufacturing enterprises need to design and to create products that meetthe target consumers’ psychology and aesthetic expectations. Thus it isnecessary to study and to grasp the target consumers’ preferences forproduct form before the product design process so as to seek the reliabledesign direction for the follow-up product development.In this thesis, urban residents’ preference for product form ofhousehold range hoods is studied. Firstly, representative products arescreened by cluster analysis with the data resulted from the survey andrepresentative image words are selected. Secondly, the data onconsumers’ psychological evaluation on product form are obtained with the help of depth interviews and semantic difference method. Thirdly, thequalitative and quantitative relationship among products, consumers’perception and design characters of product form is explored and foundby using several statistical analysis methods to analyze the data andemploying morphological analysis. Finally, the design reference modelsbridging the image perception and design characters of product form areestablished which is helpful to the coming product design process. Thesedesign reference models may be used as guidelines to the range hooddesign practice.