The Research On Modern Kansei In Product Design

With the development of economics, technology and social lives,Material itself and its function has not been the focus of people requirement,According to the psychoanalytic theories of Maslow,when material satisfaction, people began to pursue spiritual. People are gradually awakening that their personality and emotion be suppressed. They looking forward to a variety of products not only meet the basic functionality, but also obtain kansei release, accessing to spiritual comfort and aesthetic pleasure. Product development is also now focused on the personality, fresh and diverse emotional. Product design has being developed toward to more perception like kansei, entering into a time which focus on the humans.Modern kansei is an aesthetic sense which is reached from the communication between users and products. The sensibilities are blended into product by design, turn into a certain attribute and quality which embodies simple, crisp, delicate and some other feeling. Product with the modern kansei can give a new class that users can feel the senses and emotions.This paper discusses the modern kansei in product design amplication, based on related theories such as design, aesthetic psychology and psychology and so on.Firstly, the paper systematically discoursed the research background and the concept of sensibility, probed into the definition of the perception, property,history backtrack,produce reason and the relationship between perceptions and emotions,moreover from the point of philosophy,generation and academic concerns analyze the historical background of perceptions,provide theoretical principle for the next step’s treatise.Secondly, the paper defines modern kansei of products in the kansei perspective, analyses the cognitive mode of modern kansei, and researches on the expression of modern kansei in product design, author has done plenty of research work on modern kansei by way of practice, all of that are the emphases of the paper.Finally, the paper summarizes the common design methods of modern kansei in order to give some guidance, with design projects as cases probing into feasibility and validity of the methods.