The Research And Practice Of Dress Design Based On Kensei Engineering

Clothing is the sign of the human society toward civilization. Its developmentand evolution are bound up with the progress of human behavior and the reform ofthe social system. It not only embodies the level of the social material development,but also is the product of human spiritual aesthetic. And Fashion design directlytakes the important task of optimization life and changing society withoutexception.China’s clothing design has been aheading in the dark for a long time.And asto how to really satisfy the psychological demands of the consumers, it has’ntany reliable way. When people confront the various clothing products nowadays,especially the diversified dress which has similar form and function. Theirconsumption concept have changed from the original simply chasing materialphysical demand, to more being in favour of spiritual enjoyment to the heart.In the face of the change of consumption needs at the present, the concept ofproduct design more joints consumers need heart, and makes its products more causesympathetic chord of the consumer emotion. And this can also further to winconsumer’s favor.On the background of the changing of customers’ demands and taking the dress forexample, based on the Kensei engineering theory, the article research in depthhow to apply the method of perceptual engineering theory to the dress design. Onthe one hand, this article tried to simulate the dress design path based on Kenseiengineering theory.On the other hand, by the surveys of consumer feel and practicalclothing Kensei evaluation, this article also seek to abtain effective designguidance elements, through the analysing the quantified data of consumers’evaluation for different clothing.So that, it will make this article has morescientific and value.Finally, this paper practices and explores the design methods based on Kenseiengineering theory combining with the dress, and puts forward a complete designidea. The researchs of this article aim to explore a kind of new train for Fashiondesign development, and make the Fashion design have referencial cases in seekinga way out in the practice.