The Study Of The Economic Regulation On Expressway Advertising Resources

This research subject educed the economic regulation policy suggestions and conclusion that maintain the order and achieve the economic effects in the expressway advertisement resources market. It open the floor for discussion on the theme of model building and analysis, right and interests scoping, right and interests attributed definition, regulation policy analysis concerning about the expressway advertising resources.This article summarizes and analyses the problems existing in the exploiting of the domestic expressway advertisement resources taking measures of theory analysis such as the public interest theory of regulation, incentive theory of regulation, equity theory, economic model design and analysis. It draws the conclusion that the main problem existing in the expressway advertising resources is the scope and ascription of interest in property is not clearly, the laws and policies is inadequate and the markets is disorder in this field, furthermore, it gives the economic regulation policy suggestion and solutions to all the question above.A reasonable economic regulation policy on expressway advertising resources is an important policy assurance to achieve the market mechanism and economic performance in this domain. There was a great deal question in the expressway advertising resources domain that need to be improved by the economic regulation research and specific regulation policy. An effective economic regulation policy and specific measure can do a great help to reduce the cost in paving the expressway and maximize the social welfare. We educe the relationship between economic regulation subject and its object through the analysis of the market model and find out the cause of "double failure" existing in market and government regulation in the expressway advertising resources. We committed to analysis and design the best regulation strategy achieving the equilibrium among all parties.The main innovation in this passage is to set up a market model and conduct theoretical analysis combining the reality in the expressway advertising resources domain. This research subject devised the economic regulation policy suggestion to complete the expressway advertising market and put forward a reasonable expectation in this field.