The Research And Designation Of Company's AP Channel Management Policy And Plan

This thesis mainly researches and presents how to design the channel management policy and plan for Siemens PLM Software Asia Pacific region. Through raising,analysising and solving questions, this thesis introduces the company background of Siemens PLM Software and its development, the requirement of channel management for this company, the key points and difficulties of designing the channel management policy and plan for Asia Pacific region, the adopted theories,methods and models in whole process, and the finial solution.This thesis uses lots of theories of Contemporary Enterprise Management, like: Partner Management, ROI Management, Stakeholder Management, and the Conflicts Management of the local and entirety in the company etc.In the anaylysising and researching process, this thesis also adopts many methods and models of Marketing, Operation Researching, Mathematics and Gaming, like: using products marketing positioning model to analysis the competitors and leading companies situation and condition, use brain storm method to list out the potential proposals, use direct market survey and cross join market survey to get the stakeholders'expectation, use 0-1 linear planning and decision model to calculate the best ROI solution, and use allying gaming model to analysis and verifying the stability of the solution.This thesis combines theories with practice, starting from the fact of Siemens PLM Software's condition and requirement, comparing and choosing the suitable theories, methods and models, segmenting the detail problems, analysising and researching the questions step by step, and finally working out the required Asia Pacific Channel Management Policy and Plan for Siemens PLM Software.