Analysis Of The Sports Brands Marketing Strategy In Xinjiang Market

In recent years, the rapid economic development of Xinjiang has greatly improvedpeople's living standards, which leads to their more and more urgent demand for sport.Therefore, the market of the sports products will continue to expand. Domestic andforeign brands such as Nike, Adidas, Li-ning, Anta, and other well-known brands inXinjiang market are awakened to the competition of seizing the market share. Taken"Li-ning" as an example, through access to the relevant papers, books, newspapers andthe information with data in the company's official website on the marketing strategy of"Li-ning" company, also compared with the marketing strategy of the well-known sportscompany like Nike, Adidas and other companies in Xinjiang, and by the means ofliterature data, mathematical statistics and logic analysis combined with economics,marketing, sports economics theory, this thesis mainly focuses on the superiority andinsufficiency of "Li-ning" company in the competition, aiming to explore the existingproblems of the domestic sports brands in Xinjiang market. In the end, for futurereference, some suggestions and measures will be put forward for the better developmentof the domestic sports brands in Xinjiang market.