Taizhou Flying Deer Passenger Service Marketing Strategy

As China's transportation infrastructure, especially road construction investment increased, one highway, highway network is constantly expanding and extension can be easily accessible, has made great achievements, the second is the promotion of integration with the urban and rural, road conditions in rural areas has been greatly improved; three of these to keep building the infrastructure for the public to travel to provide new facilities, but also gave birth to more and greater demand for transport services, which provide for the road transport industry, the foundation conditions. Road passenger transport industry flourish, increasingly competitive market, Taizhou passenger flying deer management companies face enormous challenges and opportunities for development, this article from the Angle of the marketing study to discuss that fly passenger company in taizhou deer passenger market services marketing concept and marketing strategy. Taizhou fly passenger company has a passenger rail line deer resources, market ZhanYouBi high concentration of major characteristics, but it also has some organization structure owe consciousness, reasonable, market marketing means lag, the organization many problems, such as poor management. This article through to the passenger transportation enterprise in the service marketing is faced with market competition environment for research and analysis, mainly is the product strategy, price strategy, channel strategy, marketing strategy.service personnel strategy, service content strategy and tangible demonstration strategy, that is the 7 PS, after analyzing the seven aspects of the countermeasures were put forward, through the analysis, the author concluded that passenger enterprise to implement differentiation of service marketing strategy,more Good to meet growing and changing passenger needs and expectations, and thus obtain the loyalty of long-term visitors, business development will help improve the core competitiveness, conducive to long-term development.This includes six aspects, the first part of the introduction, explain the background of research papers, research content and meaning, and the framework paper;The second part of the literature review, that is, domestic and international passenger transport company service marketing literature review; The third part introduces the related theory in the world service marketing within the scope of the overall thinking and methods; The fourth part of taizhou passenger company mainly its market from macroscopical to microcosmic overall analysis; The fifth part according to the fourth part of taizhou fly passenger market situation of the company as a whole deer, to the company from the marketing Angle SWOT analysis; Part 6 of the fifth part for the analysis of the situation, the integration of advantage and opportunities, taizhou fly deer for passenger company to put forward the future service marketing countermeasure.