Green Business And CSR In China And Brazil

The focus of this thesis is in how green business are developing with the pass of the years, and how multinationals companies are using to growth their financial and environmental strategies, innovating and adding value, building a competitive advantage in the market and generating a new niche of consumers. The apparent conflict between government, economic regulations and environmental management also can be compared.The thesis have the example of green business and social responsibility in two countries, Brazil and China. Viewing of the economic process of both developing countries, the circular flow of value between production and consumption, also the affect that they produce into the planet increasing the removal of natural resources and their replacement with waste. The importance in grow with corporate reputation in the valuation of a company, this meaning an amalgamation of intangible assets:employees, reputation, brand, values, vision, patents, processes, licenses, designs, rights and so on.