The Research Of JN's Diversification Strategy Optimization

In 2008, the global financial crisis resulted in varying degrees of losses to the worldwide businesses. In order to allow enterprises to return to the track of rapid development, every entrepreneur focuses on the strategic decisions after the crisis. JN is a large importer of manganese ore in China. By the financial crisis, domestic and international competition becomes more intense. JN's narrow living space grows in unfavorable conditions. Adopting which strategy is a most important problem for JN.Based on the JN-depth investigation and research, collected a large number of domestic and international data, on which JN company internal and external environment for a more detailed study. The article on JN's SWOT analysis to find the company's strengths, weaknesses and opportunities and threats facing businesses, but also on the industry choice of diversification into other methods and timing of diversification and business success are closely related factors were analyzed, then presents a diversity of JN's decision-making suggestions for improvement.This paper is not only for JN's diversification strategy formulation and implementation; to maintain and improve the company's core competitiveness. It's also an important reference for the domestic enterprises to develop business strategies in these methods and ideas.