Study On Brand Management Strategy Of Dalian Catering Industry

With the rapid development of market economy and the continuous improvement of people's living standard, the catering industry has achieved unprecedented development, whether it is the size of the market, or the industry overall yields are achieved the double growth of speed and quality, and has long maintained a strong momentum of development. Catering enterprises are from the local product competition, price competition, competition, competition for talent, information and capital competition to the competition of comprehensive strength, namely the brand competition. Foreign well-known catering business experience, brand management is the catering enterprises break through the bars of the most effective methods. To brand building as the core, improve the catering enterprises brand competitiveness, are becoming the new century an important feature in the development of the catering enterprises. Brand supremacy in this era, brand has become the most important intangible asset for catering enterprises, and food and beverage enterprise development plays an immeasurable role. Therefore, Dalian catering enterprises should be committed to brand management, improve market competitiveness, make Dalian catering enterprises to the country and the world.Based on the research and writing process, comprehensive reference of tourism, marketing, brand theory, uses the methods of historical documents, investigation and case analysis, in the analysis of food and beverage brands and its related theory basis, clear Dalian City catering industry brand management of the status quo and existing problems, and to Port Arthur spring garden hotel brand management as an example, to its the current situation and existing problems of analysis, finally puts forward the Dalian City catering industry brand management strategy. On one hand, through to the dining brand manages to discuss, made clear food brand connotation and brand management related theory, enriched and developed the brand management theory, to Dalian City catering brand experience provides theoretical guidance, so that the Dalian catering enterprise's brand management theory can, improve people to food and beverage brands management emphasis. On the other hand, the Lushun spring garden hotel brand management case analysis, put forward clearly to brand management strategy, brand management for Dalian catering provided practice experience, effectively promoted the construction of Dalian food brands, which is conducive to Dalian City catering enterprises to improve their overall competitiveness, build Dalian catering brand, gradually become the national and the world famous forest restaurant.