Culture Impact To E-commerce Web-design Study Of EBay And Taobao

Nowadays, number of products that are sold or bought through Internet by e-commerce websites such as eBay and Amazon are increasing rapidly. In other words, people prefer to buy or sell their requirements from Internet. The factors such trust, security and availability play important roles in these transactions. So, companies try to improve quality of factors to cause better feeling for customers. The culture, which is one of the key factors of start sell products globally. It's make many researchers have attempted to define a cross-culture usability model for websites; most of the researches have based their evaluation on testing some websites, such as, Usability and Internationalization of Information Technology (Aykin, N,2005), Applying culture to website design:a comparison of Malaysian and US websites (Gould, E,2000) and Social interaction design in cultural context (Huang, K. H.,2008)This paper investigates the different of the culture and focus on the impact of culture to e-commerce web-design based on evaluation on testing Taobao and eBay websites design. The theoretical frameworks that have been used to guide this study are the cultural dimensions (Geert Hofstede,1991) and based on user interfaces in the world wide web (Bargas-Avila et al,2010). In order to finish160questions, this paper used4different web-design pages samples; the analysis was shown in the testing section.The research builds and tests five hypotheses:(1) The Lower Power Distance (PDI) index value impact more on eBay web-design; higher Power Distance index on taobao (2) The Lower Individualism-Collectivism (IDV) index value impact more on Taobao web-design; higher Individualism-Collectivism (IDV) index on eBay (3) The lower Masculinity-Femininity (MAS) index value impact more on eBay web-design; higher Masculinity-Femininity (MAS) index on Taobao (4) The Higher Uncertainty Avoidance (UAI) index value impact more on eBay web-design; lower Uncertainty Avoidance (UAI) index on Taobao and (5) The Higher Long versus Short-Term Orientation (LTO) index value impact more on Taobao web-design; lower Long versus Short-Term Orientation (LTO) index on eBay. The overall result was show in the analysis section.